Free Business indexes:
There are many out there, many, many, many! Most of these allow you to enter your URL as well as your company details. Submit your details to as many as you can find.
Blog:
Create a blog site, either through a CMS or Blogging software or by using Google blogspot or others. Write frequent articles about your products and services always linking them back to your website, especially specific pages within your site that relate to the content.
FORUMS:
Find forums, as many as you can that all deal with your subject matter and get active on them. Making sure that without blatently advertising on them you do make your URL visible within your signature or content.
Word of mouth:
Obvious and still as powerful as ever
Email Signature:
Make sure your emails always contain a signature with contact details and a link to your website
Social bookmaking and the facebooks:
Create a facebook, bebo, myspace page and use it to update your friends and contacts of what you are up to.
Your competition:
It is worth contacting your competition in the area and asking them to have a discreet link exchange created between the websites. The theory here is that you are all fighting for pagerank. If you all link to each other you should all increase your pagerank. This means that you all rank higher in Google, you all receive more hits. The factors involved in who of you gets the business will be up to how good your website, offers and business is. There might be a competitor in the area that dominates ranking on Google. This method can help the smaller businesses compete on Google.
Stationary and branding
yes, make sure you have your URL on all correspondence, business cards, posters.
Traditional advertising
Again quite obvious. Make sure you make your URL available everywhere and keep up your traditional advertising program. A website is in ADDITION to your existing exposure.
There are many more things that can be done. Read SEO blogs and follow a high ranking website to see how they change their content and page payout. I do want to add that the above advice relates more to localised businesses wanting to make a mark on the web.
If Media-Slave Web Design builds your site these SEO tips are encouraged and some of them are done by us as standard.
Read more about Media-Slave SEO
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