Let's face it, promoting a business, service or product through the media can be a daunting - and painfully expensive - task. But it doesn't have to be this way. Armed with the right information and professional support, it's possible to secure coveted column inches on a regular basis - and without breaking the bank. By generating publicity in newspapers and magazines, on TV and the radio, and on the internet, you could:
- Build brand awareness
- Drive traffic to your website
- Generate leads and new clients
- Give your business, service or product objective credibility, and
- Boost sales
That’s why public relations, or PR, should be a vital weapon in every SME’s armoury. Put simply, it's a means of getting people - and potential customers - to talk and think about your business in a positive way. An effective PR campaign can yield dividends in the short and long-term; it's a great way of attracting new clients, and of impressing possible business partners, banks and lenders. In fact, it's the ideal method of generating good publicity without the expense of advertising.
But it's not only large corporations who can benefit from PR. The smallest new businesses can utilise it to generate awareness and leads on a micro level.