WEB DESIGN | GRAPHIC DESIGN | MEDIA

The guardian wrote an article about how councils are increasingly taking to social media to deal with customer issues. 98% of councils now have a facebook page or a twitter account. They use these to post news and articles and inform the masses. This is all good and well but like so many businesses using social media, it does not mean you are doing the right thing or using it well. The real issue also still exists, communication and how effective it is. Just because you are tweeting when roadworks will take place does not mean everyone will know about it.

Most start-up businesses suffer from the same problem which is “how do I market myself effectively online ?” This problem arises for start ups with and without financial backing, and can be just as disruptive for both if not achieved.  The key to effective online marketing is the idea that you don’t need a marketing degree to be successful, you just need to have a good business plan and be a little savvy in the following departments; Online Advertising and Websites.

A couple of weeks ago we looked in to Google’s announcement that they are using a page’s load time to rank a sample of sites (1%) and what it meant for your website (you can read that post here). One of the most resource hungry ways of creating a website is WordPress. With its multiple CSS, JavaScript and PHP files and a heavy reliance on calls to databases a WordPress site can easily become bloated and slow. Web masters who use WordPress need to look at how they can decrease their website‘s page load speeds. Here is how.

A quick overview of how to make sure your website does not fall in rank thanks to the new algorythms that google applies to website and web page rankings on their search engine results. This blog is aimed at the penguin release but when you look closer at the points covered it is clear that they make perfect sense. They also apply as guidelines of running a good website as they are about good and regular content, relationship building and website maintenance.