Your website needs more, and more relevant visitors?
More of your visitors need to be converted into clients?
Your copy and your content needs to be more effective at both selling and informing?
Your blogs are out of date?
Your blogs are not inf
Your social media is mainly friends and family?
We are hopefully launching Westmill Media (The site is live but not officially launched yet) website this week. The site is being built for Iain Mills and will be selling a book called Clyde Scapes Project. This book contains photos and poems of Inverclyde. All profits from the book will go to Ardgowan Hospice in Greenock. Please see above the logo we designed for it.
We are setting up a standardised doc for requesting web design quotes. We will make this available soon. We believe this is important to make sure you the potential client has a base from which to gather competing quotes. This allows you to have a benchmark of features and services that should be covered by your future designer.
The guardian wrote an article about how councils are increasingly taking to social media to deal with customer issues. 98% of councils now have a facebook page or a twitter account. They use these to post news and articles and inform the masses. This is all good and well but like so many businesses using social media, it does not mean you are doing the right thing or using it well. The real issue also still exists, communication and how effective it is. Just because you are tweeting when roadworks will take place does not mean everyone will know about it.
Most start-up businesses suffer from the same problem which is “how do I market myself effectively online ?” This problem arises for start ups with and without financial backing, and can be just as disruptive for both if not achieved. The key to effective online marketing is the idea that you don’t need a marketing degree to be successful, you just need to have a good business plan and be a little savvy in the following departments; Online Advertising and Websites.
A quick overview of how to make sure your website does not fall in rank thanks to the new algorythms that google applies to website and web page rankings on their search engine results. This blog is aimed at the penguin release but when you look closer at the points covered it is clear that they make perfect sense. They also apply as guidelines of running a good website as they are about good and regular content, relationship building and website maintenance.