The guardian wrote an article about how councils are increasingly taking to social media to deal with customer issues. 98% of councils now have a facebook page or a twitter account. They use these to post news and articles and inform the masses. This is all good and well but like so many businesses using social media, it does not mean you are doing the right thing or using it well. The real issue also still exists, communication and how effective it is. Just because you are tweeting when roadworks will take place does not mean everyone will know about it.
Most start-up businesses suffer from the same problem which is “how do I market myself effectively online ?” This problem arises for start ups with and without financial backing, and can be just as disruptive for both if not achieved. The key to effective online marketing is the idea that you don’t need a marketing degree to be successful, you just need to have a good business plan and be a little savvy in the following departments; Online Advertising and Websites.
A quick overview of how to make sure your website does not fall in rank thanks to the new algorythms that google applies to website and web page rankings on their search engine results. This blog is aimed at the penguin release but when you look closer at the points covered it is clear that they make perfect sense. They also apply as guidelines of running a good website as they are about good and regular content, relationship building and website maintenance.
We are writing to inform you we will shortly begin rebooting our Linux shared web hosting servers in order to apply a mission-critical security patch. At no point were any of our servers compromised, but it is very important that we patch this bug in order to prevent any possible attacks.
A little bubbly but a good start I think on a graphic to quickly and clearly represent all the items needed to make sure your website is s success. It is worth noting that another graphic just like this can be drawn up about every bubble in this graphic. Although this is a quick sketch that will be refined it does give a good outline. We needed a graphic to show tomorrow at a presentation for a new website and website model.
I hope to get accross one point above any others... content is king, nothing of value can be done, planned, designed, tweeted etc if there is not good and regular content on your website to back it up.
We are currently rebuilding the Discover Inverclyde website. Although this article is not on the current website and we do not yet wish to show the work in progress we want to share this advertising opportunity with you. Please read below as there is a A3 map and information leaflet coming out and the Discover Inverclyde team need you to advertise.
Just been reading a very interesting article on the BBC website which questions how much value your Facebook ‘likes’ are. The main reason is because just like every part of the internet, hackers and spammers have been making their mark on Facebook.
Don’t use Twitter solely for sales marketing, or expect to get lots of direct conversions. Twitter, and most other social media, should be about engaging with customers and other valuable followers rather than an extra RSS feed or telling people you bought some new socks. Don’t think you’ve failed because you haven’t reached a certain number of clicks or hits. It’s about finding new contacts, building up your brand and providing a friendly ear. That’s not to say that other strategies don’t work, but you need to be clear from the start about what you want to achieve with Twitter and what steps you’re going to take to achieve this; changing your mind halfway through will just confuse everyone.
An outlay of the most important factors to look at in relation to the usability of your website. This will be a work in progress as there are many more points to look at.