Most start-up businesses suffer from the same problem which is “how do I market myself effectively online ?” This problem arises for start ups with and without financial backing, and can be just as disruptive for both if not achieved. The key to effective online marketing is the idea that you don’t need a marketing degree to be successful, you just need to have a good business plan and be a little savvy in the following departments; Online Advertising and Websites.
A quick overview of how to make sure your website does not fall in rank thanks to the new algorythms that google applies to website and web page rankings on their search engine results. This blog is aimed at the penguin release but when you look closer at the points covered it is clear that they make perfect sense. They also apply as guidelines of running a good website as they are about good and regular content, relationship building and website maintenance.
An outlay of the most important factors to look at in relation to the usability of your website. This will be a work in progress as there are many more points to look at.
Blogs are just as much about the reader as the author – if no one’s reading them, then they have no value outside SEO. So it’s essential to write with your reader in mind, and the best way to keep visitors coming back is to spark ideas, discussion and provide insight or knowledge of some kind. We’ve put together a series of golden rules so you can ensure you’re blogging for value – and success!