Win a website this summer!

  Newsletter n°11 - 27 May 2018  

Hello Visitor,

Win a website for your tourism business this summer!

We have that Friday feeling again and since we are offering websites with our partners, the next 50 listings will be in with a chance of receiving a free website worth £300. SearchScotland.Org listings start from £5 per year and all you need to do is add a listing to our directory.

InfoGraphic for website strategy and website success

A little bubbly but a good start I think on a graphic to quickly and clearly represent all the items needed to make sure your website is s success. It is worth noting that another graphic just like this can be drawn up about every bubble in this graphic. Although this is a quick sketch that will be refined it does give a good outline. We needed a graphic to show tomorrow at a presentation for a new website and website model.

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Using twitter to promote services and products online, a quick overview

Don’t use Twitter solely for sales marketing, or expect to get lots of direct conversions. Twitter, and most other social media, should be about engaging with customers and other valuable followers rather than an extra RSS feed or telling people you bought some new socks. Don’t think you’ve failed because you haven’t reached a certain number of clicks or hits. It’s about finding new contacts, building up your brand and providing a friendly ear. That’s not to say that other strategies don’t work, but you need to be clear from the start about what you want to achieve with Twitter and what steps you’re going to take to achieve this; changing your mind halfway through will just confuse everyone.

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